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Download Branding the Candidate: Marketing Strategies to Win Your by Lisa D. Spiller,Jeff Bergner PDF

By Lisa D. Spiller,Jeff Bergner

Branding the Candidate: advertising thoughts to Win Your Vote used to be written to empower citizens to develop into sharper, extra trained political shoppers. It does that via taking an in depth examine political advertising and marketing innovations, particularly these utilized by the Obama presidential crusade, which took advertising and marketing to a brand new point of class.

Specifically, the booklet discusses the construction of the Obama model; how the Obama crusade used database-driven, political microtargeting and high-tech electronic media to arrive quite a few industry segments; and the campaign's improvement and implementation of recent political fundraising concepts. The e-book additionally discusses how a candidate who's created as a "brand" needs to do something about the demanding situations of "brand administration" as soon as in energy. ultimately, the authors assistance citizens on tips on how to arm themselves opposed to the branding and advertising and marketing strategies that would be hired through applicants within the 2012 election, they usually think of what the frequent extension of those suggestions to the political strategy potential for American democracy.

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